PEARL
Pearl is a curated fashion directory that connects Muslim women to modest and special-occasion clothing across local boutiques and online brands. It streamlines discovery by organizing options around events and personal preferences, reducing decision fatigue and making the search experience more intuitive and purposeful.
Client
Pearl
Industry
Fashion
Service
Web Development
UI / UX Design
Digital Design
Duration
6 Week
OverView
Pearl was created to address the fragmented experience of discovering modest fashion for Muslim women, particularly around special occasions such as Eid. Many shoppers rely on a mix of Instagram, TikTok, WhatsApp, and personal recommendations to find pieces, making the process time-consuming and inconsistent. The platform centralizes both international online brands and local stores into a curated, easy-to-navigate directory. Users can browse, search, and explore stores, access location-based information, and discover new brands through a more structured and intentional experience. By combining curation with community-driven discovery, Pearl aims to make finding modest, stylish clothing more accessible, efficient, and enjoyable.
key insights
• Users need more confidence in fit and sizing
• There is a clear gap in platforms that cater to modest fashion
• Trust is built through clarity, transparency, and representation
• Users want a seamless, supportive experience rather than one that feels uncertain or overwhelming
system map
This system map illustrates how users, platforms, and services interact across the clothing rental experience.
User journey
This flow maps the end-to-end clothing rental experience, from initial discovery through onboarding, browsing, selection, delivery, use, and return.
The Solution
Low-fidelity wireframes
I explored early layouts to define structure, navigation, and key user flows.
Key flows explored in early wireframes
High-fidelity design
Final designs focused on clarity, confidence, and a seamless rental experience across key user flows.
The Result
The final design created a more confident and supportive rental experience by addressing key gaps identified in research. By improving clarity around fit, enhancing product understanding, and simplifying browsing, the experience reduces uncertainty and helps users make decisions more easily. The introduction of structured onboarding and clearer product details supports a more personalized and intuitive journey. This project reinforced the importance of designing for confidence, not just functionality. Small decisions around clarity, guidance, and organization can significantly impact how users feel when navigating an experience. If I were to continue this work, I would further explore fit guidance features, user reviews, and personalization to strengthen trust and long-term engagement.
